CONCRETE SHADOWS X H & M

CONCRETE SHADOWS’ IS THE DIFFUSED LINE FROM LEANNE MCFADYEN­ RTW AW 16 COLLECTION FOR HIGH STREET LABEL H&M. CATERING FOR H&M DIVIDED RANGE FOCUSING ON A YOUNGER FEMALE AUDIENCE AGED 13  - 25 WHICH ARE FASHION CONSCIOUS. GARMENTS HAVE A SPORTY AESTHETIC WITH RELAXED PIECES THAT ARE CASUAL EVERYDAY CLOTHING, YET STILL YOUTHFUL AND PLAYFUL

 

INSPIRED BY HIDDEN HOMELESSNESS FOCUSING ON HOW PEOPLE ARE GETTING LOST IN THE GOVERNMENTS SYSTEM AND FALLEN THROUGH THE CRACK IN SOCIETY. I HAVE RE-EXPLORED THIS THEME BY USING MORE LITERAL REFERENCES FOCUSING PRIMARILY ON WHAT WE ASSUME HOMELESSNESS IS - A MAN SITTING ON THE STREET. MAKING IT MORE OF A SUBTLE AWARENESS OF THIS ISSUE YET STILL KEEPING THE YOUNGER TARGET MARKET IN MIND.

© 2016 by Leanne McFadyen. All rights reserved.

  • Grey Instagram Icon