DIGITIZZZED

“DIGITIZZZED” IS A LUXURY WOMEN’S WEAR SPORTSWEAR COLLABORATION FOR ADIDAS S/S 16. HEAVILY INSPIRED BY MY VISIT TO CAMERA OBSCURE IN EDINBURGH AS WELL AS THE DIGITAL WAVE TREND. FOCUSING ON THE GLITCH TECHNIQUES AND COMBINED WITH NEON COLOURS, PIXEL PATTERNS WITHIN SOUND-WAVE STRIPS GIVE THE ULTIMATE OPTICAL ILLUSIONS LOOK.

 

THIS COLLECTION WILL BE SPECIFICALLY TARGETING FEMALE BETWEEN 18-35 YEARS. LYZABATH LOPEZ WOULD BE A GREAT AMBASSADOR FOR THIS COLLECTION. I WANT MY GARMENTS TO BE DARING AND BOLD AND EXHALE THE ADRENALINE RUSH THAT ONE GETS WHEN EXERCISING AS WELL AS EHANCE THE FEMALE HOURGLASS SILHOUETTE.

INSPIRED BY THE 1980S POWER SILHOUETTE WHICH SCULPTURAL AESTHETICS EMPHASIZES THE FEMALE FORM. INFLUENCE THROUGH THE USE OF PANELING AND THE SHAPES CREATED THROUGH YOGA, IVE CONTOURING THE BODY IN FLUID MULTIPLE STRIPES. GARMENT ARE HIGH PERFORMANCE WEARABLE CLOTHING THAT CAN BE REVERSIBLE ALLOWING THEM TO BE MULTIFUNCTIONAL.

© 2016 by Leanne McFadyen. All rights reserved.

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